In the future you will not be able to the escape ADVERTISING. advertisements will be placed everywhere you look, just like how you can not get away from it online. I believe most will be in someway useful to you but they will be on every surface in the coming future. The company in this video is trying to to this the right way or best way for the viewer/consumer but trust that some agencies will not have such tact - grey granite
Media surfaces: Incidental Media from Dentsu London on Vimeo.
London design firm Berg and advertising agency Dentsu produced this short video, "Media Surfaces: Incidental Media," demonstrating a vision for a future in which media surfaces are everywhere, but are used to be playful, informative and to better connect you to your friends and family: