MTV International / Sweetheart from Universal Everything on Vimeo.
Universal Everything’s recent refresh for MTV’s 64 international channels is notable for what it DOES NOT do. As opposed to MTV’s long-standing tradition of constantly reinventing and playing with it’s logo, this time the logo itself appears only at the end – in black and white – and is not stylized or customized at all.
Six new IDs were also created by Tronic, Zeitguised, Realise, Maxim Zhestkov and Universal Everything.
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